Start.io (formerly StartApp) is a mobile data platform that enables organizations to uncover insights and make data-driven decisions that enhance strategies and drive growth. It offers its mobile advertising solutions to brands, app publishers, and developers.

It helps advertisers and publishers to run campaigns with advertisements in different formats and use data analytics for different demographics, enabling clients to make informed business decisions in real-time regarding mobile audiences, optimizing ongoing media and data strategies.

It enhanced data-related capabilities to enable more precise audience targeting and improved ROI. Its direct integration with one million mobile apps provides access to unprecedented levels of global first-party real-time data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel strategic business decisions.

StartApp is a mobile advertising platform founded in late 2010. We currently partner with more than 125,000 applications, generating over 1 billion SDK downloads to date. Our direct partnerships with developers allow us to offer advertisers over 6 billion monthly ad impressions worldwide across a variety of technologically advanced ad units.

For Publishers: Meet our new dashboard. It provides incredible insight into your app, users and revenue. We designed the dashboard to enable you to make the decisions that boost your bottom line! You are going to love our ads. Our brainy engine picks out the best converting campaign, and our unique ad units drive serious engagement. This way you can be sure that the profit made off of every impression is maximized. Our native ad unit gives you absolute freedom to design and integrate ads seamlessly into your app. Incredible results and the ultimate user experience are guaranteed. We offer publishers a variety of integration options, including classic SDK, S2S, C2S, JS Tags and more. Need something special? Let us know, we’ll figure it out! No matter what type of app you have, we can help you monetize it. Running a mobile website? We’ve got that covered too! “StartApp Market” allows direct access to thousands of offline campaigns and the quickest way start monetizing your traffic with top tier campaigns.

For Advertisers: Join dozens of top grossing apps using our brainy targeting engine to find the right users out of our 300M MAUs. With over 300,000,000 monthly active users on our platform, we allow our advertising partners to target only the users they are after. Therefore, it’s no wonder that more than 50% of the world’s top grossing apps choose StartApp as a distribution partner. We combine the two elements in our programmatic targeting engine. The brains, based on sophisticated data mining, chooses the right campaign to present and the beauty makes sure the engaged user clicks the ad.

Key Features

• Access Diverse and Premium Demand Across the Globe.
• Experience limitless potential by tapping into premium and diverse campaigns from the world’s largest and leading players via direct and programmatic channels.
• Enjoy a large variety of ad formats including rich media, video, and native ad units.
• Revenue vs. user experience – achieve the right balance between revenue and user experience with smooth and fast implementation of ad placements.

  For Publishers

  Start.io offers mobile publishers monetization solutions that enable them to earn high eCPMs. Various account settings are available for the maximization of revenue for publishers. Publishers can choose to do this alone or with dedicated account managers.

  A Partners Platform enables direct access to offline campaigns so that publishers can get started quickly. Development tools and engines such as Android, iOS, Unity and Cordova are all supported by Start.io.

  A dashboard for publishers breaks down revenue data through the following metrics:

  • eCPM
  • By app
  • By country

  There is also the ability to export daily, weekly, or monthly reports to track performance.

  For Advertisers

  Start.io determines those users who are interested in each individual product for advertisers. They use programmatic targeting, smart data and other creative options that help to target valuable web-users.
  They have a self-serve platform for a fast and efficient way to build and launch mobile campaigns. They also provide a managed platform for large-scale advertising.
  Other features include:

  • Native ad units
  • Full data insights
  • Animated and interactive ads